BroadVision: eBusiness for everyone

With more than 16 years of working with successful customers around the world, BroadVision has the expertise to provide a range of Best Practices and White Papers to share. By leveraging the collective knowledge and experience of team members — employees, customers, partners and others, BroadVision has helped companies increase revenues and reduced costs through better use of resources as a result of improved engagement, communication and collaboration.

Click on the title of the White Paper to download.

Intelligent Incentives Equal Fatter Carts White Paper

Today’s tightening economy and a savvy, price-hunting shopper create a situation where online sellers are looking for new and unique ways to increase revenues from their e-commerce sites and to differentiate their businesses from competitors that are only a click away. They need to be able to implement promotions and incentive programs that drive higher conversion rates and strengthen valuable customer relationships. Up-selling and cross-selling techniques have proven to be effective in increasing revenue for many businesses, but it’s not enough. Today’s online seller needs to be able to create value-based merchandising, while still keeping their margins.

The BroadVision e-Business Framework: Extending e-Business to Everyone

As organizations look to replace their aging first-generation and second-generation e-business applications, they must once again face an old dilemma: Do we best achieve our business goals by building our e-business applications through custom development or via buying a packaged application? The experiences of previous e-business generations have taught them a lot about the advantages and disadvantages of each approach.

Online Retailers Focus on What Works When Shoppers Get Cautious

A weak economy reduces disposable income for consumers and can lead to decreased revenues for online retailers. Yet, by implementing proven tactics, retailers can reduce the impact on their sales and increase their market share over competitors who do not take steps to attract and convert shoppers. This paper includes a range of effective tactics proposed by industry experts and discusses the pros and cons of relying only on free shipping for incentives. It also provides a high-level description of BroadVision’s eMerchandising™ solution, which enables merchandising teams to create, manage and implement complex sales incentives — a key motivator for cautious shoppers — while maintaining overall profitability.