Press Releases
BroadVision Clearvale Transforms Customer Management into Customer Engagement with Social CRM Solution
Aeroxchange Leveraging Clearvale to Create Collaborative Ecosystem for Customers and Complex Global Supply Chain
BOSTON, MA and REDWOOD CITY, CA – June 21st, 2011 – BroadVision, Inc. (Nasdaq: BVSN), the leader in cloud-based social business solutions, today announced the availability of the Clearvale solution for Social Customer Relationship Management (Social CRM) at the Enterprise 2.0 show in Boston. (See: http://www.clearvale.com/mkt/en/solutions_socialCRM.php) Where traditional CRM has focused on tightly controlling customer interactions, Social CRM focuses on integrating all customer engagement channels to enable better communication between customers, customer service, and other company employees.
The Clearvale solution addresses the trend that Francois Gossieaux, author, blogger and marketing expert talks about when he says, "Social CRM is not about managing customer relationships in social media, nor is it about adding social data to the CRM data store - Social CRM is all about developing and managing relationships with customer tribes and allowing them to communicate with one another better." Clearvale was designed to allow engagement with each of these groups via a single, interconnected ecosystem of enterprise social networks.
"Use of social networking inside and outside a company has often been considered in isolation of each other, said Richard Hughes, Director of Product Strategy at BroadVision. "We believe this is a shortsighted view. These networks need to be integrated to avoid creating social silos where customer and employee networks are entirely separate. Clearvale's ecosystem functionality is unique in allowing a company's various social networks to be connected together enabling a more effective Social CRM approach than trying to use separate social networks."
Clearvale – designed from the start as a people-centric, rather than document-centric, application - provides a true platform of engagement, connecting customers, employees, and partners in a collaborative, virtual environment. Its software-as-a-service solution provides unprecedented business agility, immediacy and productivity. Customers and employees can collaborate and communicate directly with anyone, from anywhere, at anytime.
Aeroxchange, the leading B2B supply chain management software portal in the airline industry, adopted Clearvale Enterprise as its Social CRM solution. Aeroxchange’s development process requires collaborating directly with their customers – which are many of the largest airlines in the world as well as with a complex network of manufacturers, repair service providers, distributors, designers, and consultants in their supply chain. Since adopting a Social CRM approach using Clearvale, Aeroxchange has achieved better collaboration on complex timelines set by airlines in the ecosystem, reduction in cost of online/Web meetings, conference and long-distance phone calls, and a significant reduction in email traffic.
Clearvale’s Social CRM solution can be seen in Booth #407 June 21 – June 23, 2011 at the Enterprise 2.0 Conference taking place at the Hynes Convention Center in Boston.
About The Enterprise 2.0 Conference
The Enterprise 2.0 Conference explores the integration of social and collaborative technologies in the enterprise, from both strategic and tactical perspectives. This Conference and Expo Pavilion focuses on the tools and best practices to drive business performance across workforce, customers, and partners networks. For more information visit: www.e2conf.com.
About BroadVision
Driving innovation since 1993, BroadVision (NASDAQ: BVSN) is an innovative provider of e-business and social networking solutions for organizations seeking to grow profitably by improving online business processes through invited participation and social interaction. Our solutions -- including Clearvale, the world's first network of networks for the socially driven enterprise -- enable mission-critical e-business for next-generation organizations around the globe. The customers benefiting from BroadVision solutions include Baker Hughes, Canon, Epson, Fiat, W.W. Grainger, Hilti, Iberia, Indian Railways Catering and Tourism Company, SINA, Sony, U.S. Navy, Vodafone, Xerox and more. Visit www.BroadVision.com for more details.
About Clearvale
Clearvale is a cloud-based enterprise social networking solution that helps businesses engage with employees, customers and partners. Only Clearvale enables businesses to create separate social networks for each of these groups, but manage them together as a whole, creating a social enterprise ecosystem. Within an organization, Clearvale improves knowledge exchange, encourages innovation and connects employees with each other, improving business efficiency. Outside an organization, Clearvale connects a company with its customers and partners, providing greater insight into customer needs, and helping build a more mutually beneficial relationship.
For more information about Clearvale, visit: www.clearvale.com.
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