The Social Enterprise Blog

How to Maximize the Effectiveness of Collaboration

By BroadVision Blogger in Blog on August 11, 2015

Collaboration is the best way to bring your best minds together for a brilliant outcome. But collaboration often does not deliver the potential it could because not everyone understands what true collaboration involves. When collaboration is at its best, everyone freely offers their input, discusses all of the issues openly and honestly, and comes to a mutual agreement on the best course of action after weighing all the facts. Here are some steps to assure your collaborative efforts produce maximum effectiveness.

Determine Each Team Member’s Strengths and Weaknesses


Fostering teamwork begins by developing the interpersonal relationships of the team members. After that, it is a matter of empowering them with the right tools to get the job done.

In any given group of individuals, you will come across a wide range of talents, strengths, and shortcomings. Some will have strong math skills and deal well with hard facts while others have a stellar gift with language and easily think in terms of the “bigger picture.” Every talent should be maximized and those with weaknesses in a particular area should consent to handing over related responsibilities to someone better suited. This way, the entire team works efficiently and effectively.

Assign Each Team Member a Role and Group of Responsibilities

According to their strengths and weaknesses, assign a role to each member of the team, and then group the responsibilities that fit best within those defined roles. When clear roles are established, it is much easier to quickly complete tasks as they come up according to the role best suited to the talents that particular task requires.

Discuss Goals and Expectations Openly Among Team Members

Before the project gets started, the team should openly voice any concerns they have, express the goals they personally want to achieve, and state the expectations they have entering into the collaboration effort. Do some people expect that messages will receive a reply within an hour or two, while others think that 24-48 hours is plenty fast enough? Are some people used to exchanging pleasantries and personal conversation while others are “all business” workers? These issues should be discovered and discussed openly so that everyone has a shared understanding of goals and expectations before miscommunication has a chance to arise.

Share Information and Insight Freely and Liberally


Information hoarding is s sure sign that the team has broken down into competitors. Reward efforts of sharing insight and information.

The more open your team members are about sharing their own knowledge, opinion, and foresight, the more quickly and constructively your project will be completed. Plus, a deeper understanding of their fellow team members means a better collaborative relationship. That relationship translates directly into more effectiveness and, likely, a successful outcome.

It is easy for teams that don’t communicate openly to develop a competitive spirit. Thoughts like, “I’ll keep this fact to myself and impress the boss with my knowledge later,” can really derail collaborative efforts. Remove the element of competition and develop a team spirit of “we all swim together or we all sink together.” This brings out a camaraderie that will catapult your collaborative efforts beyond what was previously thought possible.

To push your collaborative efforts past the norm and into maximum effectiveness, visit the BroadVision website and learn how the unique and powerful collaborative tool Vmoso can work for you.

7 Times to Avoid Email in the Workplace

By BroadVision Blogger in Blog on August 06, 2015

Email is simple. Fast. Easy. Those aren’t always benefits, however. Often, the characteristics that make email so appealing can be highly detrimental. Email is so simple, fast, and easy that emails often get sent when it’s the absolute worst way to communicate that particular thought or idea at that time. Here are times when you should absolutely not turn to email to voice your thoughts.

1. When You Also Need to Transfer Large Files

Email in the workplace

Don’t try to send a 2G file via email. If the file attachment isn’t small and can’t be compressed, transfer it another way, such as via a sharing tool like Vmoso.

Not everyone has blistering fast connectivity. Some people need to handle their email via a mobile device or access their email while using an underpowered and overloaded public Wi-Fi service. Email is not the best way to transfer large, uncompressed photos, presentations, documents, and other files.

2. When the Issue is Complicated

Are you trying to convey a complex matter or get across a hard-to-understand concept? If so, email is not an effective method of communication. Either create a nice presentation and deliver it personally or visit the person’s office yourself so you can conduct a question-and-answer session to fully cover the topic.

3. When There is a Risk Someone Could Misinterpret Your Meaning

Is there a possibility that the recipient could misread the intent or tone of your email? Perhaps it could be construed as angry or forceful when you don’t intend that at all. If the meaning could be misinterpreted, visit the person or call instead.

4. When You Need to Communicate Private or Sensitive Information

Email is not secure. Even if your company tacks on one of those “intended only for the recipient; confidential information enclosed” messages at the bottom of your emails, there are no guarantees the content will be kept in confidence. Don’t communicate private or sensitive information using email. Instead, turn to Vmoso for enterprise-level security to communicate these types of messages.

5. When You are Angry, Rushed, Tired, or Distracted

Don’t hit “send” when you are upset, too tired to think clearly, too hurried to think things through all the way, or are distracted by something else going on. Sending emails when you aren’t thinking clearly and rationally is never a good idea and can have negative consequences.

6. When the Email Could be Perceived as Rushing Things

Did you meet with someone this morning to ask for something? If so, don’t email them about it this afternoon or this evening. Rushing an email could make you look impatient and/or pushy. Instead, call or message them later in the week, or perhaps even next week, after they’ve had ample time to research the issue, come to a decision, and make the time to approach you about it.

7. When an Immediate Response is Crucial


If the situation is urgent and you must have a response right away, email isn’t the best way to assure a prompt reply.

Do you need your answer right away? Some people answer emails immediately, while others set aside a few minutes per day and still more might answer emails every few days. When you need a response now, select a better way to communicate than by email.

For more on the challenges and benefits of reducing the role email plays in your workday, download your free white paper, Moving Beyond Email.

How Communication Tools Can Improve Your Business Productivity

By BroadVision Blogger in Blog on August 04, 2015

The following guest article was written by Bilal Ahmad, founder of Tech Maish.

In business, your focus should always be on getting the best results and increasing productivity to achieve the highest revenue margin. A crucial factor in this regard is that your teams work seamlessly and in a cohesive manner, so communication is key. In this article, we will focus on some of the benefits communication tools can bring to your business.

Communication tools

Sharing content

One of the most important communication tools relates to file sharing. Sharing content is crucial. For example, content sharing is how each member of a team can work on small portions of a project and be able to share progress, ideas and so on with the rest of the team. Content sharing is easy to perform via communication tools such as email, FTP sites and more.


Instant messaging applications allow employees to chat with one another, something that provides a massive productivity boost. Thanks to communication tools, everything is performed in a faster, more reliable and cohesive manner; you are bound to appreciate the consequences.

Knowledge sharing

Not all team members have the same experience and skills, so with the help of communication tools, they are able to share what they know with other employees to bring about the best results for the business. Knowledge sharing can be done via a wide variety of communication tools, including email, instant messaging and video conferencing.

Skip the travel expenses

Communication tools allow companies to connect teams from multiple locations in a single place, removing the need for expensive and exhausting travel costs. By conducting webinars, online meetings or similar endeavors, all while sitting in front of a computer or tablet, individuals and teams are able to increase productivity while saving money.

Increased connectivity with your customers thanks to mobile apps

A major problem nowadays comes from the fact that many businesses fall into the corporate tunnel and fail to focus on the customers’ needs. Offering a mobile app can bring immediate access to any service to the customer, which he or she can access very quickly. Not only does this allow the company to increase productivity, but it helps to lower costs!

Idea management

Coming up with ideas can be tough. Communication software allows team members to talk and brainstorm, all in an effort to obtain the highest quality results as quickly as possible.

Encourages innovation

Through communication, innovation happens; while using communication tools and continuing a dialogue with others, you can create or come up with new technologies and ideas that will help your company become more productive.

In summary, using communication tools can bring a great benefit to your company; all you have to do is implement the ideas above and see how much they improve your business productivity. With these types of tools, you can gain a major increase in the revenue margin, too, so there’s an added bonus!

What kinds of communication tools do you use to increase your productivity? Share your experience in the comments section below. Then, download the white paper or listen to the webinar recording to learn more about reclaiming control of your business communication.

How Online Collaboration Tools Keep Construction Projects On Schedule

By BroadVision Blogger in Blog on July 30, 2015

Construction projects are notoriously difficult to keep on track. Factors that cannot be controlled — the weather, supply shortages, contract negotiation difficulties, labor disputes, and others — are continually threatening to delay a project, or worse, halt it entirely. Collaboration is essential for keeping construction work on track, but how can it be achieved? Here are the challenges you need to overcome, along with the solution you need.

The People Present Challenges in Collaborating on Construction Projects

Construction projects

There are many different personality types, talents, backgrounds, and goals represented on each construction project. How can you get all those people collaborating effectively?

Construction projects pool a lot of different people together, all with drastically different viewpoints. Some are only focused on cost, while others are concerned with quality, and still more are trying to look out for the labor force that is responsible for the work. It is challenging to get all of those varying talents, voices, and goals together on most any issue. A strong collaborative tool will make it easier for each of these people to get their point across easily, as well as to be able to truly hear the viewpoints of the others involved in the project.

The Technologies Present Challenges in Collaborating on Construction Projects

Modern construction projects usually include an engineer here, working with a CAD station, a general contractor there, surrounded by noisy tools and equipment, and a project manager somewhere else, usually running from here to there trying to set up the next deal. How can you get these folks together to collaborate on anything? Email can often be too slow, and it’s just too easy to overlook a really important email because most people are so inundated with far too many emails. Phone calls are difficult in noisy environments, especially when those trying to collaborate are spread far apart geographically. Snail mail is out of the question, and Skype or social media is just not secure enough.

The Solution for Collaborating on Construction Projects

Construction projects

The right technology lets workers overcome obstacles like noisy job sites, drastic differences in time zones, and other construction project difficulties.

What is a solution that will overcome all of these different challenges associated with collaborating on construction projects? Vmoso is the answer. This collaboration tool is online, so it is readily accessible by mobile, even when those working on the project use different devices and operating systems. Vmoso is flexible enough to work just as well on a messy job site as in a well-organized engineering or finance office. Plus, it’s cloud-based, so it’s available no matter when or where workers need to access the information.

Vmoso combines the usefulness and speed of various communication and collaboration tools like email, instant messaging, content sharing, task management, and social networking, and creates a streamlined, simplified communications platform. Users are no longer pigeon-holed into how they receive their information. They see what they need, when they need to, without the distractions that have no bearing on the work at hand.

Better yet, Vmoso creates a clear, transparent, easy-to-follow trail of communications from the start of the construction project to the conclusion. Now, when files need to be audited or a safety investigation is conducted, it’s a simple matter to provide that “paper trail” for true accountability–only on Vmoso, the trail is digital and available anytime, from any device.

Visit BroadVision today to see how Vmoso works and how it can drastically improve collaboration efforts on your next construction project.

How to Improve Remote Team Collaboration

By BroadVision Blogger in Blog on July 28, 2015

Do you have a team of workers scattered here and abroad? Are workers working across time zones and struggling to get to know and understand one another? Relax! Building collaboration among team members working far away from each other is not only possible, it’s not really that hard. You just have to have the right tools, the right mindset, and a bit of dedication.

Supply the Team With the Right Tools

Team collaboration

Without the right technology and tools to communicate, share, collaborate, and keep it all secure, a remote team has no chance of success.

The most important thing is to provide the tools the team needs to communicate and collaborate. The right tool will help them receive and deliver messages and information effectively, allow for safe sharing of documents and other materials related to the projects they’re working on, and give them the ability to get things done despite time zone differences and distractions like email and social media messages. Vmoso is the ideal collaborative tool for remote teams. It allows for personalized communications, a high level of organization, easy integration with other systems like email, and enterprise grade security.

Make Sure the Cultures Represented Within the Team are Well Understood

If the team is comprised of members from different cultures and nationalities, it’s important to foster respect and understanding for the cultures involved. Encourage them to learn about one another, including their habits, daily activities, cuisine, religion, language, family lives, etc. You can give them games, exercises, and online meet-and-greet sessions to help them learn about each other and get to know one another.

Define Roles Within the Team and Assign Tasks Accordingly

Instead of trying to equally and fairly distribute tasks, focus on identifying and assigning roles for each member of the team. Then, according to the definition of their roles, you can easily and quickly divvy up tasks and assignments. Break all projects up into manageable portions, each of which should fit nicely into a specific role if the roles have been named and assigned properly.

Try to Get the Team Together in Person

Team collaboration

There is nothing more powerful than getting your team together in person when it comes to building trust, understanding, and mutual respect.

This is not always possible, practical, or within the budget, but when possible allow the group to meet together in person at least once. It’s so much easier to remember names and other details about different people when you’ve met them, shaken their hand, and talked about their family and kids and real lives. If it isn’t possible to get them together live, instead host an online meet and greet where they can get to know one another outside work. Better interpersonal relations almost always lead to better business relations and communications.

Stress the importance of managing time zone differences, lingual and cultural differences, and other potential snafus. Once these issues are made known, set some ground rules for everyone to follow. Knowing what’s expected makes it easier to get work done without worrying about upsetting or alienating another worker by accident.

For a powerful communication and collaboration tool that offers a high level of flexibility to empower your remote workforce, visit BroadVision today. You can get a free demo of the Vmoso product to see what it can offer your organization and how it can improve remote team collaboration.

BroadVision Announces Second Quarter 2015 Results

By BroadVision Admin in Press Releases on July 24, 2015

REDWOOD CITY, CA — July 24, 2015 — BroadVision, Inc. (NASDAQ: BVSN), a leading provider of e-business and engagement management solutions, today reported financial results for its second quarter ended June 30, 2015. Revenues for the second quarter were $2.2 million, compared with revenues of $2.5 million for the first quarter ended March 31, 2015 and $3.2 million for the comparable quarter of 2014.

License revenue for the second quarter of 2015 was $1.1 million, compared with $1.1 million for the prior quarter and $1.3 million for the comparable quarter of 2014. The majority of the second quarter license and subscription revenue was generated from the Company’s BroadVision® Business Agility Suite™, Commerce Agility Suite™, QuickSilver™, and Clearvale® solutions. Revenue during the quarter was generated from sales to both new and existing customers.

In the second quarter of 2015, BroadVision posted net loss on a U.S. Generally Accepted Accounting Principles (“GAAP”) basis of $2.5 million, or $0.51 per basic and diluted share, as compared with GAAP net loss of $3.6 million, or $0.74 per basic and diluted share, for the first quarter of 2015 and GAAP net loss of $2.3 million, or $0.49 per basic and diluted share, for the comparable quarter of 2014.

As of June 30, 2015 the Company had $35.3 million of cash and cash equivalents and short-term investments, compared to a combined balance of $36.3 million as of March 31, 2015 and $43.9 million as of June 30, 2014.

“In Q2, we expanded the worldwide user base for Vmoso to over 100,000 and established partnerships in several key markets to extend our global presence,” said Dr. Pehong Chen, President and CEO of BroadVision. “Based on the positive feedback and validation we continue to receive from customers and users, we believe Vmoso as a mobile-centric unified business communication, collaboration, and engagement platform, delivered through a secure private cloud, will generate significant value for enterprises across numerous target industries, while enabling us to achieve our business objectives.”

Conference Call Information

BroadVision management will host a conference call today, Friday, July 24, 2015, at 2:00PM Pacific Daylight Time (PDT). The conference call may be accessed by dialing: 1-888-424-8151, with pin code 6776924#. Callers outside North America should call +1-847-585-4422 to be connected. These numbers can be accessed 15 minutes before the call begins, as well as during the call. A web replay will also be available following the call on the Company’s website.

About BroadVision

Driving innovation since 1993, BroadVision (NASDAQ: BVSN) provides e-business solutions that enable the enterprise and its employees, partners, and customers to stay actively engaged, socially connected, and universally organized to achieve greater business results.  BroadVision® solutions—including Vmoso for virtual, mobile, and social business collaboration, and Clearvale for enterprise social networking—are available globally in the cloud via the Web and mobile applications.  Visit for more details.

#   #   #

BroadVision, Business Agility Suite, Commerce Agility Suite, QuickSilver, and Clearvale are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries. All other company names, product names, and marks are the property of their respective owners. 

Information Concerning Forward-Looking Statements

Information in this release that involves expectations, beliefs, hopes, plans, intentions or strategies regarding the future, including statements regarding value creation and our ability to meet business objectives, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, which forward-looking statements involve risk and uncertainties. All forward-looking statements included in this release are based upon information available to BroadVision as of the date of this release, and BroadVision assumes no obligation to update or correct any such forward-looking statements. These statements are not guarantees of future performance and actual results could differ materially from BroadVision’s current expectations. Various factors and risks associated with BroadVision’s business are discussed in its most recent annual report on Form 10-K and in BroadVision’s quarterly reports on Form 10-Q as filed with the Securities and Exchange Commission.



(In thousands)

June 30, December 31,
2015 2014
ASSETS (unaudited)
Current assets:
Cash, cash equivalents and short-term investments $  35,262 $  37,079
Other current assets  2,186  4,405
Total current assets  37,448  41,484
Other non-current assets  299  342
Total assets $  37,747 $  41,826
Current liabilities $  6,086 $  5,439
Other non-current liabilities  1,183  774
Total liabilities  7,269  6,213
Total stockholders’ equity  30,478  35,613
Total liabilities and stockholders’ equity $  37,747 $  41,826




(In thousands, except per share data)


Three Months Ended Six Months Ended
June 30, June 30,
2015 2014 2015 2014
Software licenses $  1,109 $  1,252 $  2,196 $  2,478
Services  1,078  1,908  2,487  3,676
Total revenues  2,187  3,160  4,683  6,154
Cost of revenues:
Cost of software revenues  40  45  85  89
Cost of services  817  1,333  1,534  2,323
Total cost of revenues  857  1,378  1,619  2,412
Gross profit  1,330  1,782  3,064  3,742
Operating expenses:
Research and development  1,797  1,775  3,655  3,604
Sales and marketing  1,305  1,351  2,445  2,858
General and administrative  866  878  1,754  1,878
Total operating expenses  3,968  4,004  7,854  8,340
Operating loss  (2,638)  (2,222)  (4,790)  (4,598)
Other income (expense), net  143  (85)  (1,245)  (45)
Loss before provision for income taxes  (2,495)  (2,307)  (6,035)  (4,643)
Provision for income taxes  (1)  (26)  (16)  (29)
Net loss $  (2,496) $  (2,333) $  (6,051) $  (4,672)
Earnings per share, basic and diluted:
Basic and diluted loss per share $  (0.51) $  (0.49) $  (1.25) $  (0.98)
Shares used in computing:
Weighted average shares-basic and diluted  4,849  4,794  4,841  4,782


BroadVision Contact:       

Peter Chu

Investor Relations

(650) 295-0716 x7177

How Business Continuity Software Keeps Your Company Running Smoothly (Even After Employees Move On)

By BroadVision Blogger in Blog on July 23, 2015

What types of contingencies have you included in your business continuity plan? You likely planned for scenarios like a big, nasty data breach, and probably a variety of natural disasters. There’s probably something in there about power outages and fires, and even an act of terrorism.

But is there anything in your business continuity plan about Martha from accounting retiring and taking more than 40 years’ worth of knowledge and experience on your finance software with her? Do you have something in your continuity plan to address a worker who deliberately sabotages your systems, or simply doesn’t do a good job keeping records? Here’s how business continuity software can help with these unplanned emergencies.

Employees Don’t Always Keep Good Records

Continuity plan

Some workers keep everything. Others don’t keep anything. Both can be impossible to go back and track to see how something happened.

There are employees who never delete an email. Ever. Some go the opposite route, and meticulously file away every email they ever receive in an elaborate system that no one else on earth could possibly decipher. How can you make heads or tails out of either of these email systems in the event that the employee leaves or gets fired? What if you need these workers’ communications to answer a subpoena or prove your company was not at fault in a lawsuit?

Vmoso helps you create a clear, easy to follow trail of communications, including documentation, links, files, and other information that was included in the original correspondence. No matter how poorly the employees keep their email folders, the interests of the business are protected.

Employees Don’t Always Tell the Truth

In our first scenario, these workers weren’t deliberately doing anything wrong, they just had some habits that made it difficult to follow their digital-paper trail after the fact. However, there are times when employees do things wrong on purpose. Vmoso provides a layer of accountability and transparency, so that workers can’t hide the evidence of what they are up to.

Employees Don’t Stay With the Company Forever

Continuity plan

Eventually, Shirley in the production department will save up enough to retire to Maui. How much of your critical business knowledge will hit the beach with her?

Whether your employees are extraordinary, extraordinarily bad, or just your average folks, they won’t stay forever. When they go, they take a lot with them that is difficult or impossible to replace. They take knowledge about the ins and outs of your systems. They take all of the training you’ve provided them with, plus the hands-on experience you can only get from doing a job over and over again. They take knowledge of specific transactions, particular customers, certain vendors, and other hidden know-how that you don’t even know to ask about before they leave.

Too often, employees leave without getting a chance to say goodbye. Vmoso creates an easy to follow trail and solidified records of this body of information. All of the communications to coworkers about how to get the system to print, what this client expects to get for free with their order, and which vendor offers the best deal on soda pop from the break room — whatever business intelligence is hidden in your workers’ communications, Vmoso can assure it isn’t lost when the worker is no longer with the company.

Visit the BroadVision website today to see a demo of how Vmoso can work for you, providing business continuity even after the loss of trained and experienced workers.

6 Tips for Improving Your Business Communication Skills

By BroadVision Blogger in Blog on July 21, 2015

You know that good communication skills are essential to rise to the top in business. Communications skills can endear you among your peers, raise your value among your superiors, and cause you to be admired among those subordinate to you. So, how can you develop them to meet your true potential? Here are some helpful tips for improving your business communication skills.

1. Practice Your Listening Skills (and Your Paying Attention Skills Too)

Business communication

Listening requires a bit more than not talking while someone talks.

When others are speaking, are you really listening? We often confuse ‘listening’ with ‘being quiet’ but just because you aren’t talking while others are talking doesn’t mean you’re really listening. Learn to turn off your own internal dialogue and truly tune into what others are saying. It often helps to repeat what you’ve heard so that you know you’re paying attention and they know it too.

2. Collaborate, Don’t Dictate

Lectures, monologues, and ramblings don’t belong in business communications. If you find you’re speaking more than a few moments (except when giving a presentation or leading a demonstration), stop. Simplify what you’re trying to say as much as possible. Allow others to offer their input on the issue. Communication is about give and take, not dictating how things are going to be or how you think they should be.

3. Pay Attention to How You Spend Your Leisure Time

You probably didn’t expect this to be on the list. What do the TV shows you watch, the things you read, and your hobbies have to do with business communications? Well, the answer is twofold. First, they have the potential to expose you to new perspectives and important current events that help you grow your business intelligence. Odds are people who watch an hour of reality television daily aren’t going to be as capable of carrying a business-oriented conversation as well as those who spend their free time reading business journals and networking with successful mentors. Second, you will glean tremendously useful ideas and insights from more intellectual pursuits than from watching or reading less helpful material during your off time.

4. Invest in the Right Communication and Collaboration Tools

If you’re depending on email and social media for your communications, you’re probably receiving a lot of useless and redundant information and perhaps missing out on the most important conversations. A collaborative tool like Vmoso is the ideal way to streamline communications, collaborate on important projects, and build meaningful business relationships.

5. Don’t Wait Too Long to Bring Up Sensitive Issues

Allowing a situation to build and fester is a recipe for a breakdown in communications. It’s much easier, effective, and more professional to address an issue as soon as it pops up, while it’s still in its infancy, than to wait until it grows into a big, ugly, angry monster. Most of the time, a quick, direct discussion can resolve any interpersonal or professional issues without negatively affecting the relationship.

6. Learn to Have and Use a Good People Memory

Business communication

Dedicating time and energy toward remembering important bits and pieces of your coworkers’ lives can pay off big time.

Is Sheila a morning person, or is it better to approach her with a problem later in the afternoon? Does Samuel prefer a bagel when you swing by to pick up breakfast, or is he more of a sausage biscuit kind of guy? Is it Tuesdays or Thursdays that Becky has to leave as soon as possible to get her child to his orthodontist appointment? Do these little details seem meaningless to you? People are important. When you can remember details about their personal lives, it shows that you care for them beyond their work. This fosters a deeper, more meaningful relationship that will spill easily into a better, more rewarding business relationship.

As you can see, becoming a better communicator sounds a lot like becoming a better person. Any personal improvements you make in your own life flow readily and steadily into your work life. Now, take your skills to the next level with an audit of your communications tools in 10 Ways Your Current Communication Tools Are Wasting Your Time.

Why Content Trumps Data, and How to Take Advantage of it

By BroadVision Blogger in Blog on July 16, 2015

Big data is king. All of the articles and blog posts and news stories are about it. You’ve seen infographics about it and watched videos on it. But is big data the end all and be all of today’s marketing? Actually, big data is just one tool within a great, big tool box. All of the tools have to work together in concert in order to produce smart, effective marketing strategies. Big data is the ruler or tape measure. It lets you know where and what to target. The content is more like the drill, it hits and makes its mark where the big data ruler led it to. Here’s how content is inevitably more important than big data and how to use both together to make a great marketing effort.

How Big Data Plays Into Developing Great Content

Big data

The data can tell you who your customer is, where they are, and how best to reach them, but it can’t develop the right content for you.

Big data can tell you who to target. It can tell you what they like and what they don’t. Big data can tell you if they prefer content on social media instead of by email, or if a banner ad is the best place to reach them. Big data can tell you what kinds of content your target customer prefers, such as identifying avid blog readers or those who stick to the lighter infographic materials. Big data can tell you what time of day the content is most likely to be well received by your target audience, such as midday Monday or late Thursday afternoon.

What big data can’t do is make up for a lack of content or for poor content. The best targeted placement in the world will not help if you have not developed content that is interesting, compelling, insightful, and frankly, worth the time it takes to watch, listen, read, or otherwise consume.

The best content marketing strategy uses big data to create a full picture of their target audience, and then depend on sound content development to create content to target that group. The data can tell you that this group prefers inspiring content versus tugs at the heartstrings, but it can’t develop content that meets those requirements. That’s a uniquely human thing.

How to Develop Great Content

Big data

If you don’t have the capability to build extraordinary content in house, there are plenty of professionals you can contract with.

Great content strategies rely on a multi-pronged approach. For example, a regular blog is a start, but it won’t get you as far as a blog plus social media accounts. You can also turn to tried and true content types like white papers, infographics, email newsletters or announcements, slideshows/presentations, videos (real life action or animated), podcasts, etc.

If you don’t have the talent in house to develop great content, turn to an outside source. The most successful marketers release new content regularly. Plan to produce fresh content for distribution at least once per week, but several times per week is even better. Just be sure that you’re using the information and insight you gleaned from your big data efforts to guide your content development efforts.

Visit BroadVision now to get the communication and collaboration tools you need to drive big data efforts, develop spectacular content, and more.

Come on Jeb, Working Longer Hours Doesn’t Mean Higher Productivity

By Ty Levine in Blog on July 09, 2015

It’s not about working longer hours.  Republican Presidential candidate Jeb Bush just doesn’t get it. Speaking recently about his plans for growing the economy he said –

“My aspiration for the country and I believe we can achieve it, is 4 percent growth as far as the eye can see. Which means we have to be a lot more productive, workforce participation has to rise from its all-time modern lows. It means that people need to work longer hours” and, through their productivity, gain more income for their families. That’s the only way we’re going to get out of this rut that we’re in.”

Unfortunately, technological advancements have made completing tasks faster. However, productivity does not come from working longer hours or just by adding a new piece of technology.  Becoming more efficient can increase productivity. A microwave has reduced cooking time.  Power yard equipment makes it easier and faster to trim a tree. Tasks get done faster, but does less time mean more productive? The Federal Reserve Bank of San Francisco echoed this in February 2015 when it published a paper saying that the productivity boost that technology provided between the late 1990’s and early 2000’s has all but vanished.  Advances still provide benefits, but not at the same level.

Jeb Bush would have you think that working longer hours makes you and the economy more productive.  I have known plenty of workers who work long hours only to produce nothing or substandard results. Productivity is about getting the most out of maximum effort.

Studies have shown that the average worker wastes up to three hours a day.  If a person works five actual hours and wastes three, yet gets their work done, does this mean they are productive? No one can work 60 full minutes for eight hours.  We all need mental breaks and diversions to recharge, but if we reduced the waste from three hours to one, what else could we accomplish? More thinking about how to move the company, product or team forward would boost productivity.  Spending time with colleagues brainstorming or ideating about problems and opportunities would drive the organization forward.

More productive = increased productivity.

Today, most workers use disconnected tools at work to be more productive.  While they are more productive than if they didn’t have these tools, are we as productive as we could be? Hunting for documents or trying to engage a peer in an office halfway around the world is a frustrating experience.  Is spending hours upon hours every day in meetings or creating PowerPoint decks 50 slides long an efficient use of time? Jeb Bush would have companies hire PowerPoint creators for every team just to have more employed workers.  Sure, that’s a solution.

Increase workplace communication and collaboration and productivity will follow.  During the early days of Yahoo!’s turnaround, then CEO Carol Bartz said at an all-hands meeting.  “Stop with the meetings and PowerPoint presentations.  Take a few hours a week to think.”  Well said!


About Ty

Ty is BroadVision’s Vice President of Marketing and Business Development. BroadVision’s latest advancement is Vmoso; the enterprise grade, secure platform addressing modern communication and collaboration challenges. In today’s mobile centric and interconnected world, Vmoso increases engagement and productivity through improved teamwork amongst colleagues, partners and customers – wherever, whenever and on whatever device you are using.