The BroadVision Blog

The Seven Stages of Personal Data Management

The value and importance of personal data is clearer than ever thanks to the Cambridge Analytica scandal, and greater scrutiny of the way internet giants like Facebook, Google and Amazon use our personal data.

But the services to help individuals manage their own data remain very primitive. To understand how these are likely to evolve, it is informative to look at the history of banking, how financial services evolved, and the parallels between management of money and management of data.

The new product described in this video, MyVmoso Network, is in development and not currently operational or available to users in any form. This products will not be made available to users until development and testing are completed and the product is determined by BroadVision to be ready for commercial launch. It is expected to start a pilot by the end of 2018 and enter production in the first half of 2019.

Introducing MyVmoso Network

MyVmoso is a like a bank for your personal data. It provides secure storage for important data you need to preserve such as health records, financial transactions, product purchases and warranties.

But just having a place to store your data is not that useful in itself – MyVmoso is so much more than that. It is the platform from which you can manage your data, how it is used, and your relationships with users of your data.

The new products described in this video, MyVmoso Network and MyVmoso Token, are in development and not currently operational or available to users in any form. These products will not be made available to users until development and testing are completed and the products are determined by BroadVision to be ready for commercial launch. It is expected to start a pilot by the end of 2018 and enter production in the first half of 2019.

The Data Privacy Crisis

Has the internet turned out to be everything you hoped for? 20 years ago, did you expect the internet to become powered by “surveillance capitalism” and dominated by a small number of tech giants who use your personal data to make huge advertising profits?

Few of us are comfortable with the way our personal data is used to target us with the ever-increasing volumes of ads. But recently this growing data privacy crisis has taken altogether more sinister turn, with this data allegedly being used illegally to influence the way we vote.

We are reaching a major inflection point in the development of the internet where governments and consumers will no longer tolerate these abuses of personal data. Data privacy is becoming a defining issue of our time. It is time for consumers to take back control of their data and how it is used.

MyVmoso In Action

See three examples of how MyVmoso enables individuals to build trusted relationships with the organisations they interact with online.

  • – Application for a credit card
  • – Medical prescription and referral
  • – Participation in a pharmaceutical study

Users of MyVmoso build up a network of trusted relationships, starting either from self-registration, or enrolment by one of the organizations they do business with.

The new products described in this video, MyVmoso Network and MyVmoso Token, are in development and not currently operational or available to users in any form. These products will not be made available to users until development and testing are completed and the products are determined by BroadVision to be ready for commercial launch. It is expected to start a pilot by the end of 2018 and enter production in the first half of 2019.