The BroadVision Blog

Galaxy Sports

Galaxy Sports are planning the launch of a new range of “smart” running shoes that take advantage of emerging technologies such as Internet of Things sensors and artificial intelligence. At the centre of this, Galaxy has chosen Vmoso to organise communication and knowledge sharing between Galaxy and its suppliers, within Galaxy, and between Galaxy and its customers.

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Galaxy Sports is a manufacturer of sportswear, with running shoes representing its largest market. Galaxy’s product management team are planning the launch of a new range of “smart” running shoes that take advantage of emerging technologies such as Internet of Things sensors and artificial intelligence.

At the centre of this, Galaxy has chosen Vmoso to organise communication and knowledge sharing between Galaxy and its suppliers, within Galaxy, and between Galaxy and its customers.

A selected group of Galaxy customers have been selected to test a prototype of the new running shoe. To support the trial, a community for the early adopters has been created on Vmoso.

Here, Galaxy product managers can interact with the trial participants, analyse data received from the shoes’ sensors, and discuss appropriate actions.

Galaxy have also engaged a professional physiotherapist, Marion, to participate in the trial and engage with the early adopters.

Marion is also involved in the other initiative linked to the new product launch, Galaxy’s “Smart Physio”. This is an artificial intelligence powered agent which delivers personalized recommendations to each member of the trial via private Vmoso channels, based on the data collected from the sensors in their shoes, and aggregated data from the wider trial community. Marion uses her domain expertise to help train the Smart Physio’s recommendations.

Vmoso also hosts all the communication and collaboration between Galaxy and Sportex, the main supplier of the shoes’ materials. This includes both freeform, unstructured communication for general discussion, and more structured business processes for tracking and accountability of formal change requests.

Todd is a loyal Galaxy customer, so was invited to become a member of the early adopter community. He’s been using the prototype shoes for his daily run every day this week, and his feet are suffering from blisters in a way they never did with his previous Galaxy shoes.
He reports this problem to the community, and finds that he’s not the only one suffering in this way.

Nancy in the Galaxy product management team is obviously concerned by these reports. But thanks to the tracking devices in the shoes, she’s able to get a much clearer picture of what’s going on.
She has been receiving daily reports in Vmoso of aggregated data from the trial users, but she can now dig into the detailed data for the runners who’ve reported the problem.

It quickly becomes apparent that the sensors are reporting a higher than expected temperature inside the shoe for all the runners suffering from blisters.

Sportex have actually provided two different versions of the shoe made with different textiles, and Nancy sees that all the shoes exhibiting higher temperatures are using textile variant A.

Nancy gets in contact with her Sportex contact, Howard, about this. Howard suggests that Nancy makes a formal request to stop manufacturing the variant A shoes, and switch to variant B.

Nancy initiates a change request process in Vmoso to do this. Before reaching Sportex, this needs to be approved by Nancy’s manager, Amber.

But before Amber agrees to this, she asks Nancy to find out more about how the runners using variant B are getting on.

The data looks good, but Nancy wants to get feedback from the runners themselves.

The replies she gets are surprising – several of the runners report that their shoes are already showing significant signs of wear. It looks like variant B doesn’t suffer from the overheating problem, but is a lot less resilient than variant A.

Nancy recommends to Amber that she declines the previous request. Instead, she initiates a new process to request Sportex work to address the overheating problem in variant A.

A couple of weeks later, Sportex and Galaxy have an updated prototype for the runners to try. Todd has been using the new shoe for a couple of days and has suffered no recurrence of the blisters.
Nancy is keeping a close watch on the sensor data and sees that the overheating problem does appear to have been resolved.

The more Todd uses the shoes, the more data is collected from the sensors, and Galaxy’s Smart Physio is able to start making recommendations.

Marion has been training the Smart Physio to recognise patterns relating to running style. She notes that some of the group of early adopters have a running style where the heel of the leading foot hits the ground first, combined with a wide stride pattern. This can lead to shin splits and heel damage, so Marion trains the Smart Physio to recognise this, and the recommended corrective action.

Automated analysis of the daily data from Todd’s shoes shows that he’s guilty of this style of running, even though he’s never associated it with some of the pain he feels after running. The Smart Physio makes recommendations, and shows Todd a video of how to correct the running style.

That makes sense to Todd, but he worries that when he’s out running, it would be really easy for him to slip back into old habits. So he asks the Smart Physio to warn him if he’s doing it. As Todd runs, the Smart Physio makes an audible notification when he slips back into his old running style.

As the end of the run, Todd asks how he did – the Smart Physio is able to show how Todd started well, but as he tired, the old pattern came back. It suggests that Todd considers shorter runs until he’s adapted his running style, and offers to recommend a personalised training pattern for Todd over the next week.

With Vmoso at the centre of Galaxy’s communication and collaboration, the launch of the new range of shoes is a huge success.

Bringing together product managers, suppliers, customers, data from smart sensors and artificial intelligence-powered agents around one digital transformation hub means that product development issues are reported, analyzed and acted upon rapidly, increasing product quality and reducing the time to market.

Engaging with customers both person-to-person and via AI creates a compelling customer experience, leading to greater brand loyalty and repeat sales.

Galaxy Financial – Private Wealth Management

Galaxy Financial Services is a global provider of financial services with headquarters in New York, and offices around the world.

See how Galaxy uses Vmoso in its Private Wealth Management division to enable secure, efficient communication with its most valued customers.

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Galaxy Financial Services is a global provider of financial services with headquarters in New York, and offices around the world. Galaxy uses Vmoso in both its Investment Banking and Private Wealth Management divisions to enable efficient communication and collaboration between its employees, and between its employees and customers.

Jennifer is a private wealth manager Galaxy. She is reviewing the overnight markets in Asia, checking in on what has happened in Europe and preparing for the start of business in the US. Troubling news from central Asia caused the markets overseas to react negatively, and the US markets will almost certainly do the same. Jennifer knows she needs to calm her clients who have diversified portfolios of stocks, bonds, real estate and art.

Jennifer sends out messages to each of her clients. She is able to send out a general message to everyone using Vmoso. She knows it will be secure and private while meeting the bank’s strict policies.

Jennifer receives a message from Michael, a millionaire technology executive who checked his portfolio and is panicking about the morning losses.

Michael explains to Jennifer that he is about to make a large real estate purchase and wants to have his agent in the financial conversation. Jennifer agrees that real estate should be part of his long-term financial planning. She suggests setting up a Vmoso chat and include Greg, Michael’s real estate advisor in the conversation.

Greg can use email to engage with Jennifer and Michael’s discussion. Jennifer suggests to Michael that by using Vmoso the entire conversation and information exchange will be safe and secure. In addition, the conversation will be organized for future reference.

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It has been a few months since the problems in central Asia. The markets have stabilized and Jennifer has strengthened her relationships with her clients.

Michael has asked her about long term asset protection. She suggests that he includes his lawyers and insurance experts into the discussion.

Marcia and Jack, legal and insurance counsel to both of Jennifer’s clients are able to see the investment history and though process each client has gone through to arrive at the conclusion they want to use insurance to protect their assets.

Jennifer uses Vmoso to set up a task, asking Jim to propose what type and how much insurance each of her clients would need. The task will remain open until an action takes place and Jennifer or her client closes it.

Vmoso has helped Jennifer engage with her clients, keeping them informed in a secure, private communication environment, and preserving these discussions for her successor when she moves on from her current role.

Galaxy Airlines

Galaxy Airlines flies millions of passengers a year on short-haul routes in the US and Europe, and long-haul routes between the two.

See how they use Vmoso to engage with their most valued frequent flyer customers, and to improve the communication between their flight crews and ground staff.

Galaxy Fashion

Galaxy Fashion is a world leading high-end retail chain for designer clothing and luxury goods with 1000 storefronts worldwide and boutiques within larger retailers.

See how Galaxy is using Vmoso to strengthen their relationship with their most valuable customers, providing them with personal service via the Galaxy Fashion VIP programme, and priority announcements about their new seasonal ranges.

Galaxy Motors

Today’s car buyers are better informed and have higher expectations than ever before. The car companies must engage and nurture the consumer more than ever.

See how Galaxy Motors use Vmoso to engage customers, giving them a single point of contact for all communication related to buying and owning a Galaxy car.