Last Wednesday, December 12th, BroadVision presented a webinar on InformationWeek.com & The BrainYard channel, entitled “Reimagining Business Processes for Enterprise Social Networking.” The webinar featured thought leadership from from Richard Hughes, BroadVision’s Director of Social Strategy, as well as Philip Weiss, “Hyperthinking” author and founder of ZN, a leading eCommunications agency that works with multinational companies such as Toyota, Microsoft, Sony, and Sanofi Pasteur.
The webinar kicked off with Philip discussing the role of today’s consumer social media and how influential it has been to affect current world events. This moved onto discussions on how new and social technology can also transform the way we communicate and do business. Philip offered 7 tips on from his “hyperthinking” model on how to adapt to the rapid change and innovations of today’s technologies. In the second half of the webinar, Richard discussed how companies can apply the same consumer-social behaviors into a business social network to take full advantage of social technology tools. Richard presented the different types of environments that would be most conducive to moving traditional business processes into business social networks, providing examples of email/task collaboration, customer service and product development business processes. In summary, companies will need to rethink how to adapt traditional business processes within the social network in order to become a truly successful business social network.
3 Key Takeaways:
Enterprise social networks that don’t host real work will wither and die as they become an unnecessary, neglected extra communication channel
A business process does not become social simply because it is in a social network – reimagine and refine to reap the full benefits of social networking
Unstructured processes are the easiest to implement on social networks, but the “sweet spot” is semi-structured processes
If you would like to view the on-demand recording of the webcast, you can register here.