Event 2.0 – Digital London 2012

By Ian Heggs Vice President and General Manager, Europe, Middle East & Africa on January 17, 2012

It’s all happening in London in 2012. Not only is London hosting the Olympic Games (July) and the Paralympic Games (August), but the Queen celebrates her Diamond jubilee (June) as well! And kicking it all off is Digital London, one of the year’s most significant events to be hosted at ExCel, the international exhibition and convention centre, in Docklands on March 13th – 14th.

This 2-day conference and supporting exhibition aims to establish London as the Digital capital of Europe, putting London’s tech City ‘on the map’ as well as helping to develop the local and national economy. The Mayor of London, Boris Johnson, has actively championed the event and he will open the conference with a keynote presentation on 13th March.

“Digital London is a fantastic showcase for the city,” said Johnson. “London’s position as a centre for technology, innovation and creativity underpins its growing position as the digital capital of Europe.”

BroadVision is one of the 5 founding sponsors and has been working closely with their partner and Digital London event organisers, Maven Cast, to deliver a new approach to event engagement through BroadVision’s enterprise social network solution, Clearvale. Clearvale has been configured and branded as Maven Connect to connect delegates, speakers, exhibitors, and sponsors associated with Digital London in a single collaborative platform. Maven Cast are the pioneers of hybrid events and Digital London is no exception; the event is designed to mix the immediacy and intimacy of a live conference and exhibition with the versatility and broad reach of digital.

The event brings together industry innovators, entrepreneurs, solution providers, business leaders, and executives to discuss digital innovations & enabling technologies, and to explore opportunities in the digital economy.  The conference has 4 key themes: digital solutions, content and services; innovation, creativity and technology; digital cities and smart infrastructure; investment, skills and resources. It has been developed with everyone from solution buyers in business, public and consumer sectors to CTOs at technology companies and service providers in mind. Sessions will showcase the latest innovations and advances, and consider how the latest digital devices, solutions and services are being harnessed to sustain and vitalise private enterprise and the public sector.

Adam Malik, founder and CEO, Maven Cast, said:  “We will be inviting visionaries, policy makers and technology leaders from around the world to share their experiences on delivering digital services for both public and private sectors and creating an environment for innovation. At Digital London, event delegates will benefit from increased value by having a single platform of engagement prior to, during, and after the event so relationships can build and continue post event.”

Maven Connect has been designed to foster engagement not only for Digital London but also for other future events. It will provide a forum for discussion and guidance to compliment event topics, and deliver a legacy after each event to unite all parties: continuing conversations, collaboration activities and helping to shape future agendas, providing added value for everybody involved in Digital London and beyond.